Welcome!

I elevate consumer experiences with digital marketing.

I'm Lawrence, a digital performance marketer based in Melbourne. I love helping Aussie brands & businesses skyrocket their sales, customers and brand presence via paid social advertising.

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My Services

Case Studies

Promotions & Offers

Black Friday

Short Story smashed Black Friday with over $630k in total sales at a MER of 3.24x for our BEST month ever! We pushed the limits with a VIP early access sale, lead gen campaign and three tiered sales strategy.

📈 $635,575.88 best month ever

🌱 $348,347.70 revenue growth from Nov '21

🥳 101% new customer growth from Nov '21

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New Collection Launch

Harry Potter™ x Short Story

The highly anticipated Harry Potter™ x Short Story collection has arrived! With over $390k in sales in Q4, this collection killed it - or should I say Avada Kedavra-ed it?

📈 $390,617.43 highest-grossing collection ever

🌱 622% revenue growth from prev collection

😱 $243k over target

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Promotions & Offers

Mystery Box

Short Story flourished with their Mystery Boxes pulling an additional $192k in annual sales revenue! Mystery Boxes resonated so much with our audience that it ranked #1 for most sold units and highest-grossing product out of 1,500 SKUs for the year.

📈 $192,551.85 additional revenue

🏆 #1 highest-grossing product

📦 24,111 units of stock sold

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New Collection Launch

Star Wars™ x Short Story

The Star Wars™ x Short Story collection is not a force to be reckoned with. Gamification and content seamless integrate, gravitating fans towards this galactic range of products.

📈 $154,448.80 in sales revenue

🌱 43.27% revenue growth from the prev collection

🥳 27% new customer growth

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New Collection Launch

Disney x Short Story

The Disney x Short Story Princess Deluxe range waltzes into action! This mini launch elevates wall art, fragrances and gifts to the next level - there IS a happily ever after afterall.

📈 $104,122.77 in sales revenue

🌱 70% revenue growth from prev Disney collection

🌱 171% AOV growth from prev Disney collection

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Let's collaborate!

With a passion for all things marketing, I would love to hear how I can add value to your brand.

Let's collaborate!

With a passion for all things marketing I would love to hear from you and how I can add value to your brand.

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