Short Story flourished with their Mystery Boxes pulling an additional $192k in annual sales revenue! Mystery Boxes resonated so much with our audience that it ranked #1 for most sold units and highest-grossing product out of 1,500 SKUs for the year.
📈 $192,551.85 additional revenue
🏆 #1 highest-grossing product
📦 24,111 units of stock sold
We needed a non-sale promotion that would bring substantial revenue without diluting the brand and perceived value of our products. We leveraged Short Story's wide variety of products by bundling them in Mystery Boxes at a small discount.
- A mix of our best sellers and high quantity SKUs were bundled into Mystery Boxes
- The total RRP value of the Mystery Boxes were discounted to attract shoppers
- Our best selling candles were guaranteed to be inside to increase conversion rate and mitigate disappointment associated with mystery products
- Promo was designed to create a fun shopping experience for customers
- Save up to 17% with Mystery Boxes
- Mystery Box ads topped all other paid campaigns in CTR, ROAS and conversions value
- The Mystery Boxes quickly became a winning product across paid socials
- Mystery Boxes sold out within less than a week
- More were created to fuel demand
- Themed boxes were designed to appeal to Disney fans, Star Wars fans and non-fans
- Due to its success the Mystery Box has remained a core part of our strategy
The results of this campaign were remarkable. Our Mystery Boxes alone increased our annual revenue by $192,551.85 without the hassle of creating an entirely new product from scratch.
The Mystery Box outsold every other product in 2022 and ranked #1 in quantity sold and sales revenue out of 1,500 SKUs! We cleared hundreds of SKUs selling over 24,000 units of stock within the boxes.
The campaign increased our total customer base by a whopping 10% for the year. Shoppers loved sharing their unboxing experience on socials and continued to re-purchase more.
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