The Star Wars™ x Short Story collection is not a force to be reckoned with. Gamification and content seamless integrate, gravitating fans towards this galactic range of products.
📈 $154,448.80 in sales revenue
🌱 43.27% revenue growth from the prev collection
🥳 27% new customer growth
Discover Star Wars™ x Short Story's latest galactic collection. This epic space saga gives rise to a universe of iconic pop-culture and our favourite fantasy world. Whether your loyalty lies with the Jedi Order or the Empire, this Star Wars™ galaxy of gifts, jewellery and fragrances will awaken a legion of cosmic fans.
The explosion in popularity of "Baby Yoda" along with the release of The Mandalorian™ series made it the perfect time to launch a Star Wars™ collection. With a strong affinity between Star Wars™ fans and gaming we integrated as much as we could into our launch strategy.
- Paid ads targetted both new fans of The Mandalorian™ and original fans of Star Wars™ to our landing page for email signups
- We gamified our strategy with a Dark Side vs Light Side event allowing fans to pledge their allegiance
- The winning side determines the launch offer
- On launch day we hosted our Facebook Live Launch Event and announced the results of Dark Side vs Light Side
- We gamified the livestream with different prizes and discounts to be won from viewers
- The launch offer was a free Ahsoka Car Air Freshener with any Star Wars™ purchase as determined by the victorious Light Side
- Bundle and save promotion offered up to 10% in savings pushing our AOV and sales conversions higher
- Paid channels were optimised for conversions in all audiences interested or potentially interested in the Star Wars™ and The Mandalorian™ franchise
- Engaged with influencers in the pop-culture and gaming space to attract shoppers from that niche
- Hosted a social media competition to encourage fans to share their love for Star Wars™, we gave prize packs to three winners
- Reposted customer user-generated and influencer generated content to show appreciation to our supporters
- Published content highlighting Star Wars™ characters to resonate with fans
The Star Wars™ collection converted $154,448.80 in sales revenue in Q4 2021 becoming our highest grossing collection at the time. As Short Story's primary demographic are Disney fans, our marketing strategy focused on exploring new ways to connect and resonate with the Star Wars™ fanbase. In Q4 2021, we grew new customers by 27%.
This range topped the previous licensed launch in Q2 2021 by 43.27%. The huge success of this collection lead to another Star Wars collection being released in the following year for the Star Wars™ May the 4th annual celebration in 2022.
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